ALS Association launches follow-up to Ice Bucket Challenge
The ALS Association and the ALS Association Iowa Chapter have launched a new campaign to raise more money after its 2014 viral social media campaign the ALS Ice Bucket Challenge. The new campaign, called Every Drop Adds Up, aims at ending amyotrophic lateral sclerosis (ALS), said Josh Nuss, the Iowa chapter’s executive director. “The Ice Bucket Challenge brought amazing things to Iowa, and we can’t wait to see what this campaign can do. It’s all about individuals making an impact.”
To read a Business Record story about Josh Nuss and the Iowa ALS chapter, click here.Trending News
