When cars can talk
Toyota Motor Corp. and cloud computing company Salesforce.com Inc. will build a social network service that will enable owners to become “friends” with their cars and get friendly, tweet-like reminders for maintenance checks and other notices, Reuters reported.
The deal marks the second tie-up between the world’s biggest automaker and a software company in as many months. Toyota and Microsoft Corp. announced plans in April to bring Internet-connected services to Toyota’s cars around the world.
“Social networking services are transforming human interaction and modes of communication,” Toyota President Akio Toyoda told a joint news conference today in Tokyo with Salesforce.com CEO Marc Benioff.
“The automobile needs to evolve in step with that transformation,” Toyoda said.
Under the new private social network, called “Toyota Friend,” owners will be able to “chat” with their vehicles as they would with a friend on Twitter or Facebook.
The car would have its own “profile” and send a message to the driver’s phone, for instance, reminding him to recharge its depleted battery. The owner would be able to carry out a simple, two-way conversation with the car.
The service would be an extension of Toyota’s network to be based on Microsoft’s Azure cloud computing platform that would give customers worldwide access to Toyota’s digital services such as GPS and multimedia.