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Year-round home show hand-selects exhibitors

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The grand opening has been pushed back a time or two, but the partners of HomeShow365 are more than ready to show off their new enterprise.

With the tag line “Iowa’s only high-end daily home show,” HomeShow365 is a year-round home and garden showroom that spans more than 25,000 square feet and showcases nearly 150 exhibitors.

“It’s not a temporary environment,” said Mike Stuart, a consultant for HomeShow365. “It’s very permanent.”

Located in the former CompUSA building adjacent to Kohl’s in Clive, HomeShow365 provides exhibitors with year-round exposure, unlike typical home shows that only last a few weeks. But even with the lure of added exposure, HomeShow365 has had a hard time finding clients to fill its space.

“There is a reason they have home shows in February and March, because the exhibitors are hungry for leads and exposure,” said Craig Linker, part owner of HomeShow365. “Right now we are opening up at the tail end of their heyday, so they’re really busy, so it’s hard to get them in.”

Despite the difficulties, HomeShow365 has hand-selected enough exhibitors to fill more than 50 percent of its booths.

“We want to make sure we get the best exhibitors in here, who are going to do what they say they are going to do and provide great services and products to their customers,” Linker said.

As tedious as hand-selecting may seem, the investors at HomeShow365 want to maintain an upscale atmosphere, and personally reviewing each client is a part of making that ambience a reality.

The team has also devised a concise set of rules and guidelines that all exhibitors must adhere to. Rules regarding specific paint colors and even sign dimensions have been drafted to ensure equality among the exhibitors, Linker said.

“They have to get everything approved by us,” he said. “Anything, any change, any type of design, signage, height requirements. We want it to be just as fair for the person in the back as it is for the person in the front.”

HomeShow365 features more than 70 exhibitor categories including, flooring, countertops, home theater, interior design, nursery, rugs, wallpaper and more.