As an ongoing feature, staff members at the Des Moines Public Library will recommend a business-related book to add to your reading list. Find this and more books like it at any of the Des Moines Public Library’s six locations and online at dmpl.org. And find information on how to get a FREE library card and all its benefits at dmpl.org/get-carded.

Des Moines Public Library business book pick: “The Bonfire Moment,” by Martin Gonzalez and Josh Yellin

Why you should read it: Most startups fail not because of a bad product, bad timing or bad money management. According to this book, by the pioneers of Google’s Startup Accelerator, they fail because of people problems. That could mean strategy conflicts, team culture issues, and more so-called “soft” problems. This book outlines the common traps startups fall into, and share how to escape those traps to find sustained success.