A Light Lift: Masculinity gets a modern makeover in new stock art
Stock photography is everywhere, and a lot of it reinforces traditional gender roles.
But Getty Images partnered with LeanIn.org last year to change that by creating a collection of 2,500 images showing women in more empowering ways. The collection, which has since doubled in size, turned out to be a success, according to Getty, with sales also doubling since the launch.
Now, ahead of Father’s Day, Getty Images curated another collection, this time offering images that redefine representations of masculinity.