AAF hosts NASCAR director to discuss marketing and branding
The Des Moines chapter of the American Advertising Federation will host Jim Cassidy, managing director of operations for NASCAR, to speak at a luncheon at 11:30 a.m. on Thursday at the Hilton Garden Inn in Johnston.
Cassidy will discuss branding and marketing for NASCAR, how the company changed its image to bring in more fans and what NASCAR has planned for the future of racing. Attendees are asked to RSVP by 5 p.m. today at AAF’s website.
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