Preserving hard-earned assets has been on many people’s minds in recent months, and Aviva Investors North America Inc. is betting that its first mutual fund offering will appeal to investors seeking to minimize their exposure to losses.

Aviva Investors last week announced plans to launch its Multi-Asset Preservation – 2015 Fund (MAP 2015) on Aug. 30.

“We’re very excited about the opportunity to launch our first fund,” said Mark Cernicky, product development manager for Aviva Investors, a subsidiary of Des Moines-based Aviva USA.

A team of four Aviva Investors fund managers will manage the fund, which will be marketed by Aviva USA primarily through WealthStar Alliance, a program it developed to provide wealth management products to registered investment advisers affiliated with public accounting firms.

“We’re really excited about reaching investors through this channel,” Cernicky said. “We’ve worked to develop a product to help them grow their business to complement life insurance products they offer. To partner (Aviva Investors’) asset management capabilities with (Aviva USA’s) marketing abilities will be a very potent formula for MAP 2015.”

In addition to WealthStar Alliance, Aviva USA will also market the fund to registered investment advisers through Charles Schwab & Co. Inc., Fidelity Brokerage Services LLC and Pershing LLC, which were chosen “for their very high penetration with registered investment advisers,” Cernicky said.

The fund’s shares will be offered in both an institutional class, with a minimum investment of $50,000, and an investor class, with a minimum $5,000 investment. Investment fees on the fund will be fixed for the initial five years of the fund.

MAP 2015 will “help clients transition their investments to a product that preserves capital but still has some market upside,” Cernicky said. The fund will be invested in multiple asset classes through exchange-traded funds (ETFs), with U.S. Treasury zero-coupon bonds as a capital-preservation element.

The fund will use a proprietary, rules-based institutional asset allocation strategy developed by Aviva Investors, called Tactical Automatic Rebalancing Allocation (TARA), which if triggered, rebalances the fund by reducing exposure to the best-performing ETF and then subsequently returns any gains to shareholders.

“We think the combination of capital preservation and market participation through a mutual fund that has daily liquidity and investment transparency should help us differentiate our product,” Cernicky said.

Because MAP 2015 will return gains to shareholders rather than reinvest them in the market, investors will be less likely to take losses if the market goes down, he said.

Cernicky said it would be premature to comment on future mutual fund offerings by Aviva Investors.

“We are very committed to making (MAP 2015) successful, and that’s what we’re focused on now, to get positive results for this fund,” he said.