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Bridget Cravens-Neely: 2025 Women of Influence Honoree

CEO, Big Brothers Big Sisters of Central Iowa

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Education: Bachelor’s in mathematics from Illinois State University, MBA in entrepreneurship from Keller Graduate School of Management

Hometown: Des Moines

Family: Husband James, sons James Jr., Julian, Jaden

Hobbies: Spending time with my guys, going to the movies – in the theater, attending music concerts, wine nights on the deck with family and friends

Three notable accomplishments: 

  • James Jr., Julian, Jaden – raising three wonderful humans is my greatest accomplishment. Each of them is giving, kind, loving and selfless – in their own ways. A mom can’t ask for any more than that.
  • Being hired as CEO of BBBS of Central Iowa. This has been a true highlight because I’m living in my purpose every day. It is a full circle moment for me because I used to be one of the youths we serve. 
  • Receiving this award is definitely at the top – not just because it is such an honor to be recognized by your community but also because I didn’t know I was nominated. To have people you work with lift you up in this way is humbling and extremely touching. It is an affirmation that you’re doing good by humanity and that you are loved (which is what most humans want). It is motivation to keep going.

How have you helped improve organizations you’ve been a part of?

BBBS of Central Iowa has increased the number of youths served from 550 to 750 (36%); increased our program offering from four to seven (75%); increased our budget from $1.3 million to $2.1 million (60%); increased our staff from 14 to 18 (28.5%); increased industry representation in our board from five industries to seven; increased our brand recognition – especially on social media outlets.

We increased our space size, which improved our access to the people we serve by opening our youth mentoring center. We improved our visibility and access to the community as well with the new location.

What motivates you?

To whom much is given, much is required. My faith. My family. My purpose.

Is there a memory or experience from your formative years that continues to influence your approach to life?

Growing up as my mother’s only child, I spent a lot of time alone. I had to entertain myself. I also had to learn to be fearless. Even though I was terrified of the dark, and strange noises would scare me, I had to trust and believe that I was covered and that nothing would hurt me. I had to believe and trust that “God’s got me.” I still have that belief and trust today. I turn to the one dependable source who’s been in my life consistently. This is how I approach life. I’m here for a defined purpose.

What piece of advice would you give to others who hope to make a difference in their communities?

Discover your purpose. You have to seek it out. Once you know your purpose, find your passion to fulfill your purpose. Don’t get in your own way. Take every opportunity as just that, an opportunity to get closer to your purpose and your passion.

What’s a current goal or accomplishment you’d like to achieve?

Personally: I want to be alive to enjoy grandchildren – which will happen in God’s time. Professionally: I want BBBS of Central Iowa to be the authority in youth mentoring.

What is a favorite book, show, movie, podcast, etc., that you’d encourage others to consume?

“Jemele Hill is Unbothered” is my favorite podcast. She got me through COVID and helped me understand what it means to be truly unbothered.

How do you try to find balance and joy in the many activities you take part in?

I do my best to constantly look for the positives. I try not to focus on the negatives – even though I see them clearly. Again, I try not to be bothered with the nonsensical things. I protect my joy by making sure whatever activities I’m involved in align with my passion and purpose.

What is one of your guilty pleasures?

Blueberry wine from Cooper’s Hawk.

What’s something many people don’t know about you?

A lot of people don’t know that I was raised by a single mother, and that we lived below the poverty line, and that I grew up in an agriculture/manufacturing community in Illinois.

Anything else you want to add about yourself?

I don’t look like what I’ve been through in my life. I don’t look like where I’ve come from spiritually, emotionally, psychologically, physically. So often, people look at me and assume my life has been easy. It may not have been as tough as most. The primary privilege I’ve had in my life is love. I have been surrounded by true love my entire life. For that, I am blessed.

Read about all of the 2025 Women of Influence honorees

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Emily Barske Wood

Emily Wood is special projects editor at Business Record. She covers nonprofits and philanthropy, HR and leadership, and diversity, equity and inclusion.

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