More results...
When I saw an “awareness campaign” to fight COVID in Iowa, I wondered: Who is not aware of the global pandemic? Awareness spiked in March, and since then so many things have changed for so …
Doing the hard work of figuring out your brand and brand promise is just the beginning of the journey. When we work with a client to develop their brand, we warn them that their real …
Principal Financial Group received recognition from the Investment Management Education Alliance STAR Awards recently. The Des Moines-based retirement services company won awards in eight major categories, including the prestigious Overall Retirement Communications award for the second year …
In last week’s column, we looked at why so many of the political ads take an aggressive, negative stance rather than exalting the candidate’s platform, past performance or beliefs. The data shows that the negative …
The Iowa Finance Authority received a marketing award from the National Council of State Housing Agencies for its 2019 annual report “IFA Chain Reaction,” which showcases the positive chain reactions that affordable housing creates in the state. …
It’s inevitable.
During every election cycle, I shake my head in dismay at the tactics taken by candidates at every level of government in their campaign ads. I hate the shouting, the hyperbole aimed at …
As our country works to climb out of the recession, sales in many industries have been sluggish at best, leading into the fourth quarter. Many sales teams are struggling to get calls returned, and even …
When the COVID-19 pandemic arrived in Iowa in March, marketing teams described trying to contact frazzled businesses who were focused on maintaining operations, not on marketing messages.
Business closures in March were just the start …
It’s 2020, and we’re in the midst of a pandemic, so all marketing paths are leading to digital solutions, right?
Actually, no.
Long before the pandemic hit, some very old-school marketing tactics were enjoying a …
For the last couple of weeks, we’ve been discussing the pros and cons of taking a stand on a social issue, both as an individual professional and as a company. In this week’s column, I …
Get Our Email Newsletter
