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Most organizations talk a good game, but just like with people, our nonverbal cues often tell the real story. We are out there, creating content, advertising, encouraging word-of-mouth referrals, running specials or inviting prospects to …
Allegra Marketing, Print, Mail in Urbandale is accepting applications from nonprofit organizations for its FootPRINT Fund grants, which provide up to $1,000 in marketing services to be used during 2017. Award recipients are selected by …
In marketing terms, an organization’s trademark, or “mark,” is any word, phrase, symbol, design, sound, smell, color or combination of these used by a company to identify its products or services and distinguish them from …
Des Moines advertising agency Flynn Wright has named Aaron Kennedy as president. Andy Flynn, formerly president and CEO, retains the title of CEO. Paul Schlueter has been promoted from vice president to executive …
Short of your employees, there is no one more important to your business than your current customers. We give this incredible lip service, but our actions suggest we don’t actually believe it.
Think you’re different? …
When I meet a business owner or leader, I love learning about about their organization and how they attract new clients. Once they find out I own an agency, the talk almost always turns to …
I spent the weekend with my daughter and her boyfriend at a “Supernatural” convention in Chicago. If you’re not familiar with the TV show “Supernatural,” it’s in its 12th season, largely because of its huge …
Two recent surveys caught my attention.
Deloitte asked chief marketing officers about their social media spending and discovered that current levels of spending have increased 234 percent since 2009. Even with that huge uptick, it’s …
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