AABP EP Awards 728x90

Sales and Marketing

14396

McLellan: Use data to tailor offerings

For the next few columns as we wind down 2012, I want to examine some trends that should be on everyone’s radar screen as we enter 2013. As with all trends, some of these are …

DSC 6869

Friday is final day to submit ADDY nominations

Tomorrow is the final day to submit entries for the American Advertising Federation of Des Moines’ 2013 ADDY Awards.

Submissions should be dropped off between the hours of 12:30 and 5:30 p.m. on Friday at …

DSC 6869

Wellmark debuts ‘Promises Matter’ ad campaign

Wellmark Blue Cross and Blue Shield recently launched a new advertising campaign, “Promises Matter.”

The new ads are the first to be rolled out by Minneapolis advertising agency Campbell Mithun since Wellmark hired the agency …

DSC 6869

Flynn Wright gets contract to name research corridor

The Des Moines area visioning group Capital Crossroads has hired  Flynn Wright to name the area between Des Moines and Ames that officials hope will become Central Iowa’s version of Research Triangle or Silicon Valley, DesMoinesRegister.com …

DSC 6869

Tribune Co. preparing to sell newspaper assets

Tribune Co., the bankrupt owner of the Chicago Tribune, Los Angeles Times and six other daily newspapers, is interviewing bankers about selling its papers, according to two people with knowledge of the matter, Bloomberg reported. …

DSC 6869

Blog of the Day: VIDEO: Measuring Clicks or Counting Dollars?

Lessing-Flynn Advertising Co. shares this tongue-in-cheek video that pokes fun at how important measuring clicks has become for some clients when determining the effectiveness of a marketing initiative.  Watch the video here.…
14383

GITOMER: Quit cold calling; get a sales life

“That’s all I can stands. I can’t stands no more!” When Popeye the Sailor says that, a can of spinach appears out of nowhere, he pops it open, and downs it to gain amazing strength. …

14384

MCLELLAN: Ready for takeoff?

I fly quite a bit and I am always fascinated to watch the flight crew as they ready for takeoff. Sure, there’s a lot of “hi there” and “welcome aboards,” but there’s also plenty of …

14371

A fresh batch of ideas

No matter how you slice it, technology has changed the world of marketing in the past 10 years.

Businesses have more opportunities to own their media, but they also must overcome more obstacles to make …

14375

GITOMER: More sales dilemmas solved

I get a ton of emails from people seeking insight or asking me to solve sales dilemmas. Here are a few that may relate to your job, your life and, most important, your sales thought …