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Sales and Marketing

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Divine Caroline goes to Hollywood & Vine

Meredith Corp. said today that it will feature original high-definition videos from CelebTV, a digital entertainment network, on Meredith’s Divine Caroline website beginning this week.…

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Tourism awards presented

The Iowa State Fair and Principal Financial Group Inc. were among 12 award recipients recognized with excellence awards Thursday during the Iowa Tourism Conference. The Iowa State Fair received the Outstanding Tourism Event/Festival and Outstanding …

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GITOMER: Dominant brand or bland brand?

What’s the difference between you and all of your competition?

Are you different from your competition, or do you just THINK you are? Are you different from your competition, or do you just tell customers …

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MCLELLAN: What’s your cause?

About 10 years ago, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donated their time, their talent and their money to various charities, but it was done without …

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SketchCamp Des Moines to take place Saturday

Brian Sauer, co-owner and art director of local marketing agency Saturday Manufacturing, will be one of the keynote speakers at the 2012 SketchCamp Des Moines on Saturday.

SketchCamp Des Moines, organized by Design+Tech and AIGA …

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Luncheon will focus on the ‘digital Latino’

Becky Arreaga, president and founder of Austin, Texas-based Mercury Mambo, will talk about understanding and marketing to the digital Latino during the monthly meeting of the American Advertising Federation of Des Moines Oct 25 at …

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GITOMER: Read this before you criticize

We went to visit the Eiffel Tower again. When it was built, it was the most controversial structure of all time. Hundreds protested it, criticized it, campaigned against it, said it was a disgrace to …

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MCLELLAN: Marketing from the inside out

An area of marketing that is often overlooked is how your company culture connects with your customers. You don’t build a culture to make a sale. But the culture you build, if you’re very clear …

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Workshop to teach small businesses Facebook marketing strategies

 Small businesses looking to learn Facebook marketing strategies should register for an Oct. 18 workshop hosted by One Social Media LLC and is sponsored by the Mid Iowa Small Business Development Center and the Corporation …

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Biggest losers: Ten brands that lost value this year

Interbrand, one of the nation’s top global brands experts, has compiled its annual report on the the top 100 brands. The website 24/7 WallSt. took a look at which of those brands lost value in 2012.

Here, David Letterman-style, is …