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Sales and Marketing

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GITOMER: The ‘write’ time for reflection

I’ll be spending the month of August in Paris with my family. I can’t describe how wonderful it will be. My goal is to finish a book, take in the culture, enjoy my family and …

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MCLELLAN: Build a website users will love

Less than 20 years ago, many businesses were wondering whether they needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick …

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Meredith wins for Chrysler marketing

Meredith Corp.’s Xcelerated Marketing has won five Target Awards for work it did on behalf of automaker Chrysler Group LLC.

The awards were from the Direct Marketing Association of Detroit, which annually recognizes marketing campaigns …

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Wesley Day and Trilix combine

Advertising agencies Wesley Day and Co. and Trilix have combined in an agreement that becomes official today.

Founded in 1949, West Des Moines-based Wesley Day has served Iowa brands such as Shazam Inc. and WHO …

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A Closer Look: Louie Laurent

Louie Laurent knew in college that he wanted to start an advertising agency. He got his chance 25 years ago when he started Zimmerman, Laurent & Richardson Inc. (now known as ZLR Ignition) along with …

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GITOMER: New channels, opportunities

In case you haven’t noticed, the book publishing industry is about half of what it used to be. There is now a mad scramble by publishers to discover what tomorrow will look like.

With the …

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MCLELLAN: The eye of the beholder

I think human beings have always been driven by visuals. Long before we could communicate verbally or through the written word, we’ve used visual cues to tell a story, to convey an emotion or to …

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AIGA Iowa makes Detour stop

The Iowa chapter of design association AIGA will bring its Detour event to the Flying Hippo and PUSH Branding and Design building for an evening of office Olympic-type games.

The event will be from 5:30 …

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GITOMER: Build a self-education plan

Everyone needs sales and personal development training. Even you. The challenge is how much and what kind.

With thousands of training options, it’s difficult to select the best programs.

I just got an email solicitation …

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MCLELLAN: How to be a good client

I’ve been working in advertising agencies for almost 30 years now, and I’ve had the incredible good fortune to work with some amazing clients over the years. Early in my career, before I had the …

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