AABP EP Awards 728x90

Sales and Marketing

DSC 6869

IEDA looking for public relations firm

The Iowa Economic Development Authority (IEDA) is looking for a public relations firm to establish and execute a marketing strategy for the agency.

The IEDA has published a request for proposals and is accepting plans …

DSC 6869

IABC honors Ristau at Bronze Quill

The International Association of Business Communicators presented its Best in Show award to Lori Ristau, marketing and communications manager for the Iowa Bankers Association, during its Bronze Quill Awards ceremony on Monday.

Ristau won for …

DSC 6869

Mobile job bank launches in Iowa

The Iowa Workforce Development has launched a mobile version of its Iowa jobs bank.

The new mobile website, made possible by a partnership with DirectEmployers Association, will allow job seekers to to search jobs in …

DSC 6869

AMA announces new board

The Iowa Chapter of the American Marketing Association (AMA) has announced its new board for the next year.

AMA retained 14 members and added eight new members to the board. Kelly Moore has taken the …

14093

GITOMER: Get a championship mentality

The Miami Heat recently won the National Basketball Association title, and LeBron James, aka “King James,” won the most valuable player award.

He completed a nine-year mission.

A reporter asked him what his first thoughts …

14094

MCLELLAN: Is creativity bad for marketing?

As a writer, just typing that question hurts a little. Advertising and marketing people pride themselves on their creativity. After all, it’s one of the lures of the profession for most of us.

But does …

14096

When worlds collide

Let’s face it – your employees have lives of their own.

Rewind to 15 years ago, before the age of heavy Internet use and the advent of social media. Those pictures of your employee’s late-night …

DSC 6869

Cofield resigns from RMi

Shannon Cofield, the former president of United Way of Central Iowa, is leaving her position at Urbandale-based RMi, formerly known as Relationship Marketing Inc., after about six months.

Cofield, who was serving as the executive …

DSC 6869

Social: IRL to host Jason Fall

Social: IRL is hosting a second event in Des Moines and bringing Jason Fall, CEO of Social Media Explorer, a Louisville-based marketing agency, as the keynote speaker.

Fall will discuss tactics and tools for marketing …

DSC 6869

Strategic America official receives award

Lore McManus Solo, principal and vice president of public relations at Strategic America Inc., received a national APEX Award of Excellence for a blog post that appeared on the company’s blog, and appeared later in …