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You have been making value perceptions and value judgments your entire life.
You may call them decisions, moments of truth or actions. Intuitively they focus around value – and your perception of it – or …
“You will understand
Listen with your heart
You will understand
Let it break upon you
Like a wave upon the sand
You will understand”
And so spoke the great marketing philosopher …
When a new sales representative is hired, a company provides what is known as orientation and ramp-up. Once those elements are complete, the company believes the salesperson can go out and begin earning money.
First, …
There’s a lot of discussion around the notion that our attention spans are shortening. Earlier this year, Forbes blamed it on social media and the nonstop 24/7 media barrage. Though I think our uber-plugged-in-lives certainly …
Magazines like Family Circle, Ladies’ Home Journal and Midwest Living can be purchased in a digital …
Meredith Corp. has named David Kurns the new editorial director of Successful Farming magazine.
Kurns started his career at the Ames Tribune after graduating from Iowa State University, then later moved on to Meredith.
Kurns …
There are no two companies that train alike. Some go all out. Some do little or none. From my personal observation over the past five years, training (especially sales training) is in decline. Training budgets …
I spent a couple of days in Las Vegas recently, and the 24/7 chaos is overwhelming. It’s pure overload for all your senses: tons of people everywhere, driving billboards, TVs in the restrooms, a wide …
Davenport-based department store chain Von Maur is constructing an e-commerce fulfillment center to support its expanding online sales.
The company has seen triple the amount of online sales each year since 2008, according to a …
1. Understand your customers
It might sound simple, but customers, not companies, own brands. “You don’t own the brand, because the brand is something (customers) own in their mind when they think of ‘XYZ,’” Goldstien …
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