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I have the opportunity to review many business plans, and one thing that always causes me some concern is that all business owners believe that they can generate a significant amount of marketing exposure by …
West Des Moines-based Strategic America (SA) has partnered with a New Jersey company to bring its clients a better way to engage, analyze and track its audience in the area of health-care marketing.
Medikly Inc. …
The National Association of Realtors said today that for the first time in three months, sales of existing homes increased.
The association’s monthly figures, which measure purchases of previously owned homes, increased 3.4 percent in …
If you own or run a business, I’d like to you take this little quiz:
1. Would you ignore your business phone 30 percent of the time it rings?
2. If a customer were standing …
It’s Saturday night around 6 p.m. Early dinner for Jessica, Gabrielle and me.
We’re sitting in Carrabba’s Italian Grill in Charlotte, N.C.. We’ve been customers at this location for as long as it has been …
A gong rings in the office of Freebee Cards every time a new merchant partners with the company. Founder Ken Lazzaro encourages members of the start-up company to celebrate successes.
There seems to be reason …
The Greater Des Moines Convention and Visitors Bureau (GDMCVB) will host a marketing and media panel discussion on June 5 from 8:30 a.m. to noon at Foxboro Conference Center, 6165 N.W. 86th St. in Johnston. …
I am sick of the argument that cold calling still has a valuable place in selling. Someone PLEASE show me the value.
Let’s look at the stats:
• 98 percent or more rejection rate.
• …
Even though nowadays it’s considered a golden oldie, email marketing is still one of the most effective and efficient ways to connect to an audience. One of the biggest benefits of this marketing tool is …
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