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Most businesses recognize that they need to do some marketing to drive sales. But what should they do? And an even more imposing question – how much should they spend?
There’s no magic answer or …
The idea of a mastermind group was put forth and expounded upon by Napoleon Hill in his two classic books: “Think and Grow Rich,” written in 1937, and “How to Sell Your Way Through Life,” …
Normally, I am giving the “your logo is not your brand” speech and talking about trust and promises. I remind everyone that your brand isn’t how you look; it’s how you behave. All true.
But …
Best Buy Co. Inc. said it plans to cut seasonal hiring roughly in half this holiday season and instead require existing workers to put in longer hours, the Minneapolis Star Tribune reported.
With the weak …
“Jeffrey, what’s the BEST way to make a sale?”
When I’m asked this question (I’m asked all the time), what the salesperson’s really asking is, “What’s the EASIEST way to make a sale?”
EASY ANSWER: …
Research tells us that there is no more compelling way to drive sales than word-of-mouth marketing. This isn’t news. We’ve always valued what our neighbors, friends and family had to say. It reduces the risk …
The American Marketing Association (AMA) Iowa chapter will conduct its second annual Agency Crawl on Sept. 29. Participants in the event will tour three Des Moines-based marketing agencies: Catchfire Media LLC, Flynn Wright and Lava …
U.S. antitrust enforcers are investigating whether Google Inc. illegally increased advertising rates 50-fold for rival Microsoft Corp., Bloomberg reported.
The Federal Trade Commission (FTC) is probing the alleged increase, along with other allegations against …
Retailers may face a last-minute rush to restock their shelves if household spending improves as it did in the 2009 holiday season, Bloomberg reported.
Declines in imported-container volumes and in shipments by trucking companies show …
I have fond memories of writing paragraphs during the first week of early grade school about how I spent my summer vacation.
After I got my business cards printed, vacations got shorter. Over the years, …
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