Sales and Marketing

For decades, one of the core ways we refined a specific advertising audience was through segmentation, including gender. We would then craft our marketing messages based on that segmentation and our assumptions about that audience.…

If your emails are getting deleted or not getting returned, or you’re playing a numbers game (sending 1,000 and hoping for a few random responses), you’re probably also blaming the recipient or the Internet for …

I’m writing on writing. It’s the core of my success. This article is the second part of a short course on how I write for each area of my outreach.

My success is all about …

I wish it weren’t so, but it’s inevitable that we’re going to make a mistake and we’re going to have an angry customer on our hands. The good news is, it’s almost always fixable if …

Ever since I was a kid, I’ve loved to read. I read to escape. I read to explore, and I certainly read to learn. 

As an adult, business owner and marketing guy, I’ve added another …

My secret to writing is not complex: I write like I talk.

Writing in “speak” makes several things easy:

1. As long as you can think, or have an idea, or want to expand a …