AABP EP Awards 728x90

Sales and Marketing

13270

The basics are over


“Let’s get back to the basics” is arguably the single dumbest phrase in sales. (Not to be confused with the angriest phrase in sales: “We’re changing the comp plan.”)

When a manager or a leader …

13271

Start with the cornerstones of business blogging


Here’s how it usually happens.

Business owner X finally decides that he or she needs to dip a toe into the social media waters beyond a personal Facebook account. Somewhere along the way, X read …

DSC 6869

Consumer spending stagnates in May

Consumer spending unexpectedly stagnated in May as employment prospects dimmed and rising inflation caused Americans to cut back on buying, Bloomberg reported.

Purchasing was little changed after a 0.3 percent gain the prior month that …

13252

It’s Q & A time


I get a ton of emails from people seeking insight or asking me to solve sales dilemmas. Here are a few that may relate to your job, your life and, most important, your sales thought …

13253

A long day, a lot of unexpected marketing lessons


They say that every journey is really about the lessons learned along the way. I recently went on an unexpected journey and met some very unexpected teachers. I thought I’d share the marketing lessons learned. …

DSC 6869

Advertisers looking more and more to Facebook

Facebook Inc’s U.S. advertising revenue is expected to total roughly $2.2 billion in 2011, displacing Yahoo Inc. to collect the largest slice of online display advertising dollars, Reuters reported.

The research firm eMarketer released a …

DSC 6869

Study shows mixed results for businesses that use daily deal sites

A new study is raising concerns about the possible pitfalls of the daily deal model of offering steep discounts through services such as Groupon Inc., MSNBC reported.

Utpal Dholakia, an associate professor of management at …

13233

Start writing right now


More than a celebration of achievement, I am celebrating the MILESTONE of my 1,000th weekly column. Milestones are NOT goals; they’re journeys. Mine started on March 22, 1992.

HERE’S THE SECRET: There is no secret. …

13234

Where does your company brand live?


When we talk about a company’s brand, in most cases people’s minds jump immediately to the logo. No argument – a logo is a vital element of how you communicate your brand. But your logo …

DSC 6869

JPMorgan Chase fined $2 million for deceptive sales tactics

The Office of the Comptroller of the Currency (OCC) announced today that it has imposed a civil penalty of $2 million against JPMorgan Chase Bank N. related to the marketing and sale of a credit …