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Sales and Marketing

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Consumer confidence continues to fall

Consumer confidence in the United States last week fell to its lowest level since August, Bloomberg reports.

The Bloomberg Consumer Comfort Index dropped to minus 48.9 in the period that ended March 20 from minus …

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Discount stores are attractive to investors

Discount and dollar stores have seen a flurry of deal activity in recent months, which should make them a hot commodity, Reuters reported.

Retailers that sell low-priced and close-out goods have little chance of running …

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Nike shares tumble after talk of price hike

Shares of Nike Inc. took a tumble today after the company said during a conference call last night that it will raise its prices, CNNMoney.com reported. Shares were down to $77.13, a sharp decline from …

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Start a conversation


Most people, when faced with a blank screen on their computer and a deadline for a new marketing piece looming, get a little uptight. It’s intimidating to try to capture everything you want a prospect …

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Ride the sales surge


It seems as though a slight sales surge is going on, but no one’s talking about it much – probably because no one wants to jinx it.

The economy is still very fragile, the world …

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Unlocking social media metrics

Updated 2:46 p.m.
Jay Baer, a social media strategist and founder of five companies, will share insights on how marketers can successfully quantify value and success of social media to their companies and clients. Baer, …

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Meredith launches iPad apps for premier brands

Meredith Corp. has launched three iPad applications intended to promote some of the publishing company’s most popular magazine brands: Better Homes and Gardens, Parents and Fitness. The tablet editions are now available for purchase on …

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Retail sales up in February

Retail sales in the United States increased last month as consumers took advantage of more favorable weather conditions, Bloomberg reported.

Purchases climbed by 1 percent in February from January, according to the latest figures from …

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Find your role models


THINK! – About what you learned from your father and mother. Their wisdom has been the foundation of your philosophy, your belief system, your personality and your achievement. They influence and affect your attitude toward …

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To be memorable, a business tagline must tell a story


A couple of months ago, I wrote a column saying that most tag-lines used by businesses today were a cop-out. They felt good but promised nothing. A reader wrote and asked if I’d talk about …