AABP EP Awards 728x90

Sales and Marketing

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CDS Global hires Nesland as national sales VP

Des Moines-based CDS Global Inc. has named Sarah Nesland vice president of national sales. Nesland, who has 15 years of experience in sales, was most recently director of strategic accounts with Neustar Inc., a leading …

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Napoleon triumphs


I owe my positive attitude to Napoleon Hill. During one year of daily four-hour sessions of intensive sales and positive attitude training back in 1972, I was fortunate enough to expose myself to his success …

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‘Undercover’ lessons


The CBS-TV reality show “Undercover Boss” has captured the country’s attention. Business leaders come down from on high to anonymously work among their front-line employees. As they do, they discover the challenges that come with …

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Consumers have more confidence, index shows

Consumer confidence climbed last week to the highest level since April 2008, according to the Bloomberg Consumer Comfort Index.

The index stood minus 39.2 in the period ended Feb. 20, compared with a minus 43.4 …

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Hanser to speak on social media research

Ryan Hanser, senior vice president at Hanser & Associates, will give a presentation on social media during a professional development session of the Central Iowa chapter of the Public Relations Society of America on Thursday. …

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Groupon dealing for China operations

Deals website Groupon Inc. appears to be making preparations to start operations in China, a move that could shake up the market for group buying, The Wall Street Journal reported. Chicago-based Groupon, which opened in …

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Avoid ‘think it over’


You go through your ENTIRE one-hour, amazing sales presentation. You nailed it. The prospect seemed to be in agreement, even excited at times. He or she has all the logical and emotional reasons to buy, …

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Don’t forget direct mail


Today, many marketers are so enamored with social media that they’ve forgotten there are some golden oldies out there that still deliver reliable results again and again. One of the tried and true is direct …

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Survey: Small businesses shy away from mobile marketing

Small businesses don’t have money and time to spend on marketing, so they tend to stick to what is cheap and proven to work, shying away from mobile marketing schemes or “daily deals” by Groupon …

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Borders files for bankruptcy, will close 30 percent of stores

Borders Group Inc., the second-largest U.S. bookstore chain, filed for bankruptcy protection after years of sharp sales declines that made it impossible to manage its crushing debt load, and said it plans to close about …