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Business Record Insider

27716

McLellan: E-newsletters done right

Despite all the talk about digital tools like programmatic media buying and social media, the old newsletter is still a staple of many organizations’ marketing efforts. Rightly so; when done right, they’re incredibly effective and …

27718

The Elbert Files: Iowa’s election year economy

Politicians take credit when the economy does well and blame others when it doesn’t, although the truth is that government can do little beyond imposing embargoes and trade tariffs that has much direct impact.

That …

27720

Guest Opinion: How a motivation company rewards its employees

It’s rare for employees to want to be treated the same; instead, they strive for equality based on their performance. 

If you have a meritocracy culture, where talented, hardworking employees are rewarded based on their …

27722

Junior Achievement to launch financial literacy program

Junior Achievement of Central Iowa plans to pilot a financial literacy program in the fall for eighth- and ninth-grade students in Central Iowa. 

The program, called JA Finance Park, is a natural progression for Junior …

27724

A Closer Look: Becky Wampler

Becky Wampler was named executive director of the Wellmark Foundation in January. 

For the previous five years, she led Wellmark’s community health improvement efforts, which include the Blue Zones Project in Iowa. Wampler, who has …

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Power Breakfast Takeaways: The coming Silver Tsunami

What’s your company’s “50-plus” strategy? How can we initiate open conversations with older workers about how and when they plan to retire? What are some of the new realities of the work environment, and how …

27726

University Research: Make your good works known

Overview:
Are corporate social responsibility initiatives worth the effort and investment? How can companies maximize their return on investment with these programs? How important are marketing efforts to the success of corporate social responsibility campaigns? …

27730

University Research: Electoral instability

Overview:
Durnev and colleagues at other universities studied market trends during and after election cycles and compared them with the relative stability of markets in countries with dictatorships. The research detailed how companies in democracies …

27732

University Research: More engaging apps drive higher sales

Overview:
By 2017, the number of downloaded apps is expected to surpass 268 billion. However, more than half of the apps that are downloaded are deleted after one use. What can companies do to ensure …

27734

University Research: Fund advisers’ conflicts costing investors cash

Overview:
Tiwari and colleagues reviewed “cross-trading” by fund advisers in which transactions were made among funds with the same management. They reviewed 1,636 actively managed U.S. mutual funds, linked to 560 investment advisers, between 1995 …

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