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Opinion

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McLellan: What will 2020 bring?

Maybe it’s the fact that it’s not just a new year but a new decade, but for some reason this annual ringing in of the new year feels bigger somehow. You’re going to see all …

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The Elbert Files: U.S. Grant in Des Moines

A long-forgotten piece of Des Moines history is retold on Pages 811-812 of Ron Chernow’s biography about Civil War General and 18th president of the United States Ulysses S. Grant. 

Chernow’s 1,074-page “Grant” was published …

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Guest opinion: Finding positivity in a no

By Natalie Mahoney |  Public affairs coordinator, PolicyWorks

No. It’s a two letter word that can often wreak havoc in your life. It’s a word that easily pairs with negative feelings about yourself, leaving you feeling …

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The Elbert Files: Impeachment and the Dow

Twenty-one years ago this week, I wrote about the impeachment of President Bill Clinton in an article that carried the headline “So far, Dow not fazed by Clinton crisis.” 

The purpose was to see how …

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Guest opinion: Rising from the ashes of career adversity

By Cindy Hughes-Anliker | Associate director, general management for UnitedHealthcare

Like many professionals, I’ve been burned a few times in my career. The last five years in particular have been a test of my guts, self-worth and …

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McLellan: Does brand intimacy matter?

Building a strong brand is an essential part of every business’s marketing efforts. It allows you to differentiate yourself from your competitors, it helps you withstand pricing pressures in the marketplace, and, when done well, …

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The Elbert Files: Skywalk stories

Many of us have stories about things we’ve seen or heard in Des Moines’ skywalks.  

My story happened 20 years ago when I was business editor of the Des Moines Register and took a job …

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Guest opinion: The restaurant industry is changing. It’s time to embrace the challenge by listening

“Change is the very most natural thing, and life is mostly attitude and timing,” said JJ Walker, the singer-song writer, and it has always stuck with me. 

The hospitality business has never been more exciting, …

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Guest opinion: Success in two minutes or less

By Christi Hegstad | President, MAP Professional Development

When my daughter was about to graduate from high school, a friend of mine — also the parent of a high school senior — shared how, since her …

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Does brand intimacy matter?

If you’ve been online this past week, you’ve seen the uproar over the new Peloton bike commercial. If you haven’t seen the commercial, a man (holding his daughter’s hand) has his wife cover her eyes …