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Opinion

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The Elbert Files: East Village history

A nomination that recently placed a four-block commercial area in the East Village on the National Register of Historic Places contains many interesting nuggets.

For example, the city’s oldest gay bar, Blazing Saddle at 416 …

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Guest opinion: Finding courage in creativity

By Susan Hatten | Senior manager, corporate community engagement, Holmes Murphy 

The book currently taking space on my nightstand is the 2018 release by Elizabeth Gilbert, “Big Magic.” Not only was I curious to read Liz’s …

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McLellan: Putting Instagram to work

In last week’s column, we began the conversation about whether or not Instagram was a viable marketing tactic for your business. We covered having a business profile rather than a personal one and the fact …

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The Elbert Files: Putting lipstick on a pig

Gov. Kim Reynolds has created an interesting distraction from Iowa’s dirty water problem.

Instead of directly confronting the issue, which is increasingly a national embarrassment, she’s proposed a contest for Iowans to create videos promoting …

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Guest opinion: The power of self-efficacy

By Harwant Khush | Research consultant, Tero International Inc.

“If you think you can, you probably can. If you think you can’t — well, that self-limiting and self-fulfilling belief might well stop you doing something you’re perfectly …

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The Elbert Files: Trump’s ‘memory hole’

I was standing on the Grand Avenue bridge surveying the site of the future federal courthouse when my friend K.C. joined me. 

“It’s quite a hole,” he said.

“Not yet,” I replied. “But it will …

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Marketing: Is Instagram a viable marketing channel?

With over 800 million monthly users and more than 60 million photos posted each day, a segment of your buyers and influencers is likely using Instagram.

 If you are a B-to-B organization, don’t dismiss it …

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Guest opinion: Keeping your mindset strong

By Christi Hegstad | President, MAP Professional Development

Several years ago, I worked with a client who wanted to significantly grow her business. She had a sales and marketing background, a strong team, and seemingly all the …

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The Elbert Files: A Lustron home story

When I asked Marty Peak what surprised him about the steel-paneled Lustron home he bought six years ago, he smiled.

“They never had any locks on these doors,” he said, referring to the sliding pocket …

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Guest Opinion: Iowa employers have crucial role in improving workers’ health

Iowa has the fourth-highest adult obesity rate in the nation. Think about your workplace environment and whether you are combating or contributing to this epidemic:
• Does your employer provide healthy food for celebrations or …