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The Insider Notebook

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NOTEBOOK – One Good Read:How not to market to women

Here’s a marketing fail nearly guaranteed to create paranoia in the women ages 20-35 demographic: A mysterious “Jenny B.” is sending “handwritten” pregnancy congratulations with $245 in gift cards to women across the U.S. — …

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NOTEBOOK – One Good Read: Putting numbers on health care waste

Imagine getting a 34% surcharge on your next restaurant tab, with the explanation that it’s to help pay for a bloated and inefficient restaurant industry. When it comes to health care costs, it’s a similar …

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NOTEBOOK: Who’s in the Oct. 25 issue?

Here’s a list of local people in the Oct. 25 issue of the Business Record and the page number of the article in which they are mentioned. Members can read all of this week’s stories …

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NOTEBOOK: A friend of Des Moines’ flag

The great podcaster Roman Mars will always be an audio legend for two reasons: 

Of course, his voice — Roman Mars has an inarguably great podcasting voice on “99% Invisible,” which explores the great and …

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NOTEBOOK: Processing trauma even while helping others through it

Shortly after Hurricane Katrina, a group of trauma experts went to New Orleans to help residents process and cope with what they were going through. One emergency room doctor told the leaders that the hospital …

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NOTEBOOK: Mural planned for proposed downtown Des Moines building

The view from Court Avenue looking northwest at the proposed five-story commercial building, part of Justin Mandelbaum’s the Fifth development, with the mural on the east facade. Architect rendering by Solomon Cordwell Buenz

Much of what …

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NOTEBOOK – One Good Read: Reality TV, student debt come together in Kutcher production

I read in Monday’s Wall Street Journal that Iowa native Ashton Kutcher will be rolling out a new reality television show this week, “Going for Broke,” which will focus on helping contestants find ways to reduce their …

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NOTEBOOK – One Good Read:Disney movies score nearly 40% of the market

Disney and a recently acquired subsidiary accounted for nearly 40% of the movie market in the first nine months of this year, CNBC reported. Anyone with kids, grandkids or a soft streak for Disney in general …

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NOTEBOOK: Who’s in the Oct. 18 issue?

Here’s a list of local people in the Oct. 18 issue of the Business Record and the page number of the article in which they are mentioned. Members can read all of this week’s stories …

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NOTEBOOK: She said it, and she’s right

Newly promoted Great Outdoors Foundation CEO Hannah Inman mentioned in a recent Closer Look interview that she’s from Lawrence, Kan., but passed up KU to attend the University of Iowa. “I’m like Iowa State’s worst …