The Greater Des Moines Convention and Visitors Bureau and Des Moines Area Sports Commission have hired Rachel Bolduc as vice president of marketing for both organizations. Bolduc comes to the CVB from FishBait Marketing, where she has been vice president since 2012. An Iowa native, Bolduc has more than 15 years of experience in strategic planning and execution of nationally recognized marketing programs, including Allstate insurance, Kleenex and 24-Hour Fitness. Her first day at the CVB is Oct. 1. She succeeds Tiffany Tauscheck, who left the CVB in May to become chief communications officer at the Greater Des Moines Partnership.