Coopera CEO Morrow dies at age of 34

Warren Morrow, CEO of Coopera Consulting, died yesterday morning at the age of 34. Morrow, a 2008 Business Record Forty Under 40 honoree, dedicated his career to helping the Latino community connect with the business community in the belief that cooperation would benefit both groups. Coopera was founded in 2006 through a partnership with the Iowa Credit Union League, with the aim of helping credit unions target Latino customers in a way Morrow believed would help raise their quality of life. Murray Williams, chief operating officer of the Iowa Credit Union League, called Morrow one of the most selfless people he’s ever met. “He brought a vision of what could be in a way that I don’t think many other people have,” Williams said. “There are a lot of nonprofits out there that try to lift up people who are disadvantaged, and there are a lot of for-profit companies out there that see the disadvantage as being a financial opportunity. He was able to see a vision of melding the two together, of saying that both can be true. He found ways to do that.” Morrow was born in Mexico City and moved to Tucson, Ariz., when he was in grade school. He graduated from Grinnell College in 1999. Morrow is survived by his wife, Christina Fernandez-Morrow, and his 7-year-old daughter, Ariana. To view his Forty Under 40 profile, click here.

Warren Morrow, CEO of Coopera Consulting, died yesterday morning at the age of 34.

Morrow, a 2008 Business Record Forty Under 40 honoree, dedicated his career to helping the Latino community connect with the business community in the belief that cooperation would benefit both groups.

Coopera was founded in 2006 through a partnership with the Iowa Credit Union League, with the aim of helping credit unions target Latino customers in a way Morrow believed would help raise their quality of life.

Murray Williams, chief operating officer of the Iowa Credit Union League, called Morrow one of the most selfless people he’s ever met.

“He brought a vision of what could be in a way that I don’t think many other people have,” Williams said. “There are a lot of nonprofits out there that try to lift up people who are disadvantaged, and there are a lot of for-profit companies out there that see the disadvantage as being a financial opportunity. He was able to see a vision of melding the two together, of saying that both can be true. He found ways to do that.”

Morrow was born in Mexico City and moved to Tucson, Ariz., when he was in grade school. He graduated from Grinnell College in 1999.

Morrow is survived by his wife, Christina Fernandez-Morrow, and his 7-year-old daughter, Ariana.

To view his Forty Under 40 profile, click here.