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General Mills uses immersive technology for college recruiting

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Recruiters at General Mills Inc. are making it easier for college students to experience what it would be like to work for the company by using the latest in virtual reality technology, the Minneapolis Star-Tribune reported. Using a set of Oculus Rift goggles provided at a career fair this week, University of Minnesota students could take an immersive GoPro tour of the company’s Golden Valley campus. The students could literally picture themselves walking down the halls and even working out in the company gym. Leo Timmons, General Mills’ information technology director, said the company will be taking the technology on the road to other campuses, including Iowa State University.