The Great Outdoors Foundation and ICON Water Trails has launched the fifth annual Wild Prairie Showdown, an eight-week peer-to-peer campaign to raise awareness, support and capital for conservation and recreation efforts in Central Iowa. Two local contestants, Jon Kallen of Jennings Kallen Advisors competing for the Great Outdoors Foundation, and Molly Hanson of RDG Planning & Design for ICON Water Trails, launched their campaigns today, each supported by three alumni from previous Showdown events. The campaign will conclude on Oct. 16, at the Val Air Ballroom with a pseudo-pageant event, featuring interactive voting and persona segments, where one participant will be named MVP (Most Valuable Philanthropist). Community members can learn more, register or donate here.