Hy-Vee will be on display during Minnesota Vikings games at new stadium
Hy-Vee Inc. will be a Founding Partner of U.S. Bank Stadium and an official partner of the Minnesota Vikings, according to a release. The 10-year agreement includes prominent signage throughout the stadium as well as opportunities for branded concessions and specialty food offerings. The scope of the partnership supports the supermarket’s expansion into the Minneapolis-St. Paul market, which will begin with the opening of two stores (New Hope and Oakdale) next month. In the coming years, Hy-Vee plans to add four to five grocery stores annually in the Twin Cities. The stadium is expected to open in July 2016. Read more