The Iowa Bankers Association has launched a new advertising campaign called “Iowa Banks. Your Partner through it all.” The initiative spotlights the importance of a strong, lifelong banking relationship. The campaign’s goal is to show Iowans the value of building lasting relationships with their local banks. “We know that evolving technology is rapidly changing the ways in which people bank,” Jenica Lensmeyer, the association’s vice president of marketing and industry relations, said in a news release. “However, a banking relationship will always be important — ensuring financial security and guidance through all of life’s milestones — whether it’s buying a car, saving for college, purchasing a home or planning for retirement.” The statewide campaign will include television and radio spots, print ads, social media content and digital marketing efforts.