In a recent survey of Iowa State University students, 70% said they were not confident in their ability to choose a health insurance plan on their own.

Iowa State decided it wanted to do something about that. It partnered with When, a Chicago-based startup, which provides an app that personalizes health insurance options based on an individual’s needs. ISU is the first university to partner with the app, and is offering it for free to graduating students.

Andy Hamilton, CEO and co-founder of When, said it can be “overwhelming” for graduating students to understand health insurance.

“I’m very tech savvy,” he said. “I am equally confused. If I go out to healthcare.gov or an exchange, it’s really confusing to shop for health insurance, and I’ve been around it for years.”

The Affordable Care Act ensures many undergraduates four years of coverage after graduation on a parent’s plan, but many new graduates are still left out from coverage, according to a news release announcing the partnership.

Hamilton said the platform uses artificial intelligence to surface three plans after asking the person a few questions about their needs.

“And if they’re interested, they can enroll in a plan on our site, but they can also call our support team,” Hamilton said.

Ed Holland, ISU director of benefits and WorkLife, said the university was looking for ways to assist students as they got to graduation.

“I was very interested … to make sure that there was some continuity to their care if they needed it,” Holland said. “A lot of our students have access to health insurance during college as well as after on their parents’ plan, but not all of them.”

The university wanted an easy way for students to find coverage after they graduate, and “maybe fill the gap until they get a position.”

Besides health insurance options, the partnership offers other post-graduation services, including job search and resume-building services.

It’s a new idea to provide post-graduation support to students, Holland said.

“We’re getting at the insurance component and to some degree we’re also getting to the career-building component,” he said. “We’re really interested in seeing how this goes, how this takes off. And then we’ll start to think about, are there other things … that they may want, that they’re interested in us providing.”