Kia Motors Corp. will begin selling new vehicles through eBay Inc. as South Korea’s second-largest automaker looks to increase brand recognition in the United States, Bloomberg reported. More than 300 of Kia’s 725 U.S. dealers are enrolled to list their inventory on eBay and kia.ebay.com, said Tom Loveless, Kia’s vice president of U.S. sales. EBay is pushing to expand sales of new vehicles, parts and services, which make up a smaller portion of revenue than used cars and trucks, said Nicolas Franchet, eBay Motors’ director of U.S. vehicles. Kia will finish the year with its best market share since entering the United States in 1994, Franchet said. eBay’s arrangement with Kia is similar to its new-vehicle promotion last year in California with General Motors Co., which allowed the deal to expire after about eight weeks.