Kum & Go, Budweiser partner in shirt sale to benefit nonprofit
Kum & Go convenience stores and Budweiser last week launched their first merchandise collaboration: a limited-edition T-shirt and tank top, available online while supplies last. As part of Budweiser’s partnership with Folds of Honor, all proceeds from the shirt sales will go toward educational scholarships to families of fallen and disabled soldiers. Budweiser has raised $14 million as of this year in support of Folds of Honor. Kum & Go, a Des Moines-based retail convenience chain, gives 10% of its profits back to the communities it serves. “This partnership is about celebrating our country and two iconic American brands creating a fun way to support our veterans,” Tanner Krause, Kum & Go’s president, said in a prepared statement. The sale of the “Kum & Go Drink a Budweiser” shirts is part of a bigger summer campaign in partnership with Anheuser-Busch, which is donating $1 to Folds of Honor for every case of Budweiser sold at Kum & Go. To buy the shirt click here. To buy the tank, click here.