In a quarterly report filed April 27 with the Securities and Exchange Commission, Meredith Corp. noted that magazine advertising revenues decreased 11 percent and advertising pages declined 13 percent in the company’s third quarter, which ended March 31. “For the first nine months of fiscal 2011, magazine advertising revenues were down 4 percent and advertising pages decreased 8 percent,” according to the Des Moines-based communications company.

Likewise, online advertising revenues in Meredith’s interactive media operations decreased 17 percent. “However, they were up more than 10 percent in the first nine months of fiscal 2011 as compared to the prior-year period,” according to the filing.

“Magazine circulation revenues decreased 9 percent in the third quarter and were down 6 percent in the first nine months of fiscal 2011 as both subscription revenues and newsstand revenues declined,” Meredith reported.

On the positive side, integrated marketing revenues increased 8 percent in the third quarter and 10 percent for the nine-month period. Also, “brand licensing revenues grew 15 percent in the third quarter and over 20 percent in the first nine months of fiscal 2011 driven primarily by continued expansion of the Better Homes and Gardens-branded products at Wal-Mart stores,” the company said.