Building on its strengths in reaching parents, Meredith Corp. has revamped its Parents.com Web site and launched two new interactive products: Parents Community, a social network site for parents, and “iPlay and Learn,” an iPhone application for children. The products are part of Meredith Parents Network, Meredith’s portfolio of parenthood media brands.

“More than ever, today’s time-strapped parents want quick and easy access to helpful advice and information, as well as validation and support from other parents who have similar experiences to share,” said Diane Newman, vice president and publisher of Parents magazine. “The new Parents.com assets and the launch of Parents Community are just the beginning in a series of new consumer features that will be rolled out in 2010.”

The recent enhancements to Parents.com include expanded original content; quizzes and checklists; hundreds of videos; and all-new interactive planning tools and calendars. The site had 4.2 million unique visitors in November 2009, up 46 percent from November 2008.

Parents Community, a new social network hosted by Parents.com, features personalized group and friend recommendations, user-generated content capabilities enabling mothers to connect with other women, and the ability to interact with editors from Parents and American Baby. More than 215 groups have already been formed.

The Parents Network is also introducing “iPlay and Learn,” an iPhone application for children. Created in conjunction with a team of child development experts, “iPlay and Learn” features quizzes, tracing programs, and flash cards for babies, toddlers, and older children. More than 15,000 consumers have downloaded the application.

“The Parents Network is the biggest brand in the parenting space,” said Lauren Wiener, senior vice president of Meredith Interactive. “With a total audience of more than 25 million across all touch points, we reach more moms than ever before. As we continue to enhance our platforms on all fronts – digital, print, mobile, insights – our offerings for marketers are the most robust in the category.”