Meredith Corp. announced today it has partnered with the Association of National Advertisers’ #SeeHer initiative to increase accurate portrayal of women in advertising and media. The ANA launched #SeeHer at the United States of Women Summit in June 2016 to increase the accurate portrayal of women and girls in media. More than 75 companies have joined the movement so far. To track progress, #SeeHer developed a data-driven methodology called the Gender Equality Measure (GEM), which identifies unconscious bias in advertising and programming. Beginning in December and expanding in 2019, Meredith brands — including People, InStyle, Better Homes & Gardens, Martha Stewart Living and Parents — will promote the partnership across all platforms. Meredith brands are also currently being reviewed for GEM certification. “Women influence or make 85 percent of all purchase decisions. As a company that connects and engages with 110 million American women, coming alongside #SeeHer is the right thing to do socially and for the bottom line,” said Alysia Borsa, Meredith’s chief marketing and data officer.