Seven trillion dollars a day is being spent or influenced by female consumers, we learned at the Iowa Women Lead Change Central Iowa Conference on Nov. 6-7. For the specifics, women control: 89 percent of household banking decisions, 91 percent of home purchases, 70 percent of car purchases and 83 percent of all consumer purchases — including men’s underwear. 

“The day women stop shopping is the day the U.S. economy grinds to a halt,” speaker Jeffery Tobias Halter told the crowd.