The Apple Card, released with much fanfare in August by Apple Inc. and Goldman Sachs Group, is under investigation by regulators for discriminating against women via algorithm — and bringing to light stories from women who say credit card companies are still hiding behind opaque reasoning for card denials, reports the Lily. Apple and Goldman Sachs are under fire for the Apple Card’s algorithm after a tech entrepreneur claimed he was given a credit limit 20 times higher than his wife, Jamie Heinemeier Hansson, despite a shared income and financial records. The debate then strengthened after Apple co-founder Steve Wozniak claimed he was given a credit limit 10 times higher than his wife with no obvious path for appeal. “This is not a story about me,” Hansson wrote of her experience in a blog post. “Brilliant women are all over social media, using their voices to strive for a better way forward. Listen to them.”