Principal Financial Group has launched a new digital platform designed to help business owners and leaders uncover planning needs to help protect the financial well-being of their business and prepare for the future. The Principal Business Needs Assessment is aimed at small businesses, the Des Moines-based financial services company said in a press release. According to the most recent Principal Financial Well-Being Index research, half of business owners report they’re growing. “As small businesses return to focusing on growth, they’re returning to long-term planning,” said Amy Friedrich, president of U.S. Insurance Solutions for Principal. “Our new Business Needs Assessment offering helps them plan.” The offering includes three distinct modules. Using each of the assessments, users can evaluate the needs of their business, their employees and their lifestyle. Measured independently, users can decide to take a single assessment or complete all three of them in less than 15 minutes. The results are complimentary and available to download immediately after finishing the assessment.