RIM to BlackBerry users: Are you happy now?
Canada’s Research In Motion Ltd. will offer free premium apps worth more than $100 to appease BlackBerry customers frustrated by service disruptions last week that ran for days and affected millions, Reuters reported.
Research In Motion (RIM) said the complete selection of premium apps would become available to download at BlackBerry App World for four weeks beginning Wednesday.
Enterprise customers will also be offered one month of free technical support as an apology for the outage.
The offering, to compensate for a system failure that left tens of millions of BlackBerry users on five continents without email, instant messaging and browsing, could be expensive for RIM, and it remains to be seen how many customers will see the offer as an acceptable response.
Analysts have said the company faces a wider problem from the damage to its reputation and loss of corporate customers who no longer think they can rely on the device.
“We’ve worked hard to earn their (customers’) trust over the past 12 years, and we’re committed to providing the high standard of reliability they expect,” RIM Co-CEO Mike Lazaridis said in a statement.
“We are taking immediate and aggressive steps to help prevent something like this from happening again.”