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Survey: Majority of younger Americans will attend multiple Thanksgiving meals

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Planning to sit down to more than one Thanksgiving dinner this year? It’s more likely if you’re under 35 and live in an urban area, according to a new survey from Meyocks. And more people will be texting while turkeying than last year as well. 

Sixty-two percent of Americans under 35 — who mostly represent millennials and Generation Z — are planning more than one special Thanksgiving meal, compared with 38 percent of those age 35 and older, according to the 2018 Meyocks Thanksgiving Survey.

The survey suggests that “friendsgiving” events are popular with younger generations, said Doug Jeske, president of the West Des Moines-based branding and marketing agency. “In addition, Americans living in urban areas are more likely to have multiple Thanksgiving dinners than those dwelling in suburban and rural areas.”

Serving alcohol at the Thanksgiving meal is on the rise: 71 percent of respondents say they will serve alcohol, up from 62 percent last year. Serving alcohol is also more common among urban Americans (81 percent), compared with suburban (61 percent) and rural (52 percent) dwellers.

In addition, there is growing tolerance of electronic devices at the Thanksgiving table. Forty-five percent of Americans say they will allow phones and tablets at the table, compared with 35 percent last year.

“Our Thanksgiving study shows that celebration of this American holiday continues to evolve,” Jeske said. “There are more choices than ever regarding how you spend the holiday — and with whom — but our study also shows the overwhelming urge of Americans to continue to gather with others and share their joys and thanksgiving.”