Taking a stand on social issues is risky. The world’s largest advertiser did it anyway.
CNN Business: As the world’s largest advertiser, Procter & Gamble is skilled at convincing consumers to buy everyday products like Tide laundry detergent, Pampers diapers and Charmin toilet paper. But in recent years, the company has used its clout as a marketing powerhouse not just to tout its own brands, but also to promote a social message about gender equality. It’s an ad strategy that comes with risks, but even so, the company isn’t backing down.
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