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Wal-Mart nixes ‘independent verification’ statement on supplements

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Wal-Mart Stores Inc. has agreed to eliminate an “independent verification” statement on its Walmart store-brand Spring Valley dietary supplement labels nationwide, in response to the Iowa attorney general’s concerns that the statement could mislead consumers. Through an agreement with Attorney General Tom Miller, the Arkansas-based retail chain will permanently remove the statement “Verified by an independent, certified laboratory” from about 60 Spring Valley supplements that it sells. An inquiry by the Consumer Protection Division determined that an independent lab verified only that certain Wal-Mart products contained primary ingredients stated on labels. Nationwide, consumers with a receipt or product container with the verification statement can obtain a full refund, consistent with Walmart’s established return policy. In Iowa, consumers who do not have a receipt or container but can establish they purchased supplements with the verification statement can obtain a refund through the Consumer Protection Division. Walmart has agreed to provide $100,000 to the attorney general’s office for such refunds to Iowa consumers.