White paper: Big and small data strategies can work together
The hype about big data can distract from the power of small, real-time data. To address the issue, The Members Group CEO Shazia Manus has written the first in a series of white papers on data-driven strategies for financial institutions. The paper explores how big and small data strategies can work in concert to deliver exceptional consumer experiences. “Small, real-time data, when accessed properly, triggers immediate action,” according to Manus, who was recently named one of the 2016 most influential women in payments. Download the white paper, “Real-Time Data Fuels the Big Data Machine.”
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