Archive for April 2011
Mitchell applies ‘multithread’ marketing tools to first book
What does it take to harness the power of multimedia marketing tools without becoming overwhelmed by them? Douglas Mitchell, a Greater Des Moines marketing expert, has outlined a formula for success in his first book, …
Higher prices factor in
The outlook for the economy and the financial markets as we made the turn into 2011 was upbeat. The tax cuts had been extended, the economy was growing at its best rate since 2006, and …
Last resort: Nebraska
When the going gets tough, the tough start a bar tab. Or maybe they quit their job and pursue their childhood dream of not having a job. Or they might seek solace in philosophy, if …
Make ordering easy
I need buttons for my upcoming “Social BOOM!” book launch. I want 1,000 buttons with the word BOOM! on them for people attending the launch party.
Buttons will be an easy way of identifying who …
Read MoreRadio ads still work
With all of the buzz about social media, it’s easy to forget the tried and true advertising tactics like radio advertising. Radio can be a very cost-effective and action-inducing method of connecting to new customers …
The good side of deflation
Dear Mr. Berko:
You’ve never commented on deflation, which so many people consider evil. What do you think about inflation versus deflation, and which would you prefer?
N.L., Durham, N.C.
Dear N.L.:
There’s not a …
Read MoreCentral Iowans head off to help Haiti recover
Nothing about the commercial real estate business is easy. Planning it, building it, selling it – all difficult. It looks simple, though, compared with the nightmare that comes when buildings shake, shatter and tumble to …
VineMe
Take one part Wikipedia, one part Flickr, one part Facebook and even a dash of Youtube, and what do you get?
The recipe bakes into a new online site called VineMe, a photograph website created …
Read MoreAre health insurance tax credits worth the effort?
What small business couldn’t use some extra money?
The small business health insurance tax credit can potentially save companies one-third of the amount they pay annually for their employees’ medical coverage – if they qualify …
Read MoreEMC Insurance Cos. celebrates 100th anniversary
Des Moines-based EMC Insurance Cos. turns 100 this month, and its employees, agents, shareholders and policyholders have a lot of reasons to celebrate.
EMC ranks among the top 60 insurance organizations in the United States, …
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