Host: Social Media Club Des Moines
About: The journey to activating your data starts with your first-party data. This is typically the transnational, customer data collected from your websites, in-store and offline systems (like CRM) and mobile apps. First-party data is data you collect, either actively or passively, from consumers that interact with your company, it’s also valuable because it’s almost immediately available and technically “free” — even if it is largely siloed and poorly connected. Mark Langgin is a partner with GPSIMPACT in Des Moines (formerly Groundswell Public Strategies), and leads the digital media buying team. He is also a founding partner at Pinpoint Digital.
When: 11:30 a.m. to 1 p.m.
Where: urbanDSM – third-floor Glass Box Conference Room
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