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Sales and Marketing

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Changes beginning at Wells Fargo in preparation for change to Casey’s Center

Work to change signage at Wells Fargo Arena in preparation for its name change to Casey’s Center will begin Monday. Image by Oak View Group.

Changes will soon be seen at Wells Fargo Arena as …

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AMA Iowa NOVA award winners announced

The Iowa Chapter of the American Marketing Association announced the winners of the 20th annual NOVA Awards on May 6 at Principal Park. There were 19 award categories including direct marketing, marketing research, best branding …

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Anthologic promotes new executive vice president

Alyssa Saunders has been promoted to executive vice president of Anthologic, a marketing and technology firm, the Des Moines company announced. Saunders has served as Anthologic’s vice president of operations since July 2023. Saunders, who …

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Eide Bailly adds Roycon

Eide Bailly has added Texas-based Roycon, a Salesforce consulting firm, to the company. Eide Bailly says the addition “strengthens Eide Bailly’s technology consulting services, enhancing its ability to provide comprehensive Salesforce solutions alongside ERP, data …

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Hy-Vee releases Caitlin Clark cereal to support youth

Image courtesy of Hy-Vee.

Hy-Vee is partnering with basketball star Caitlin Clark to offer Caitlin’s Crunch Time cereal, which will benefit the Caitlin Clark Foundation. Previously, Caitlin’s Crunch Time cereal was only available in select …

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Purchase Moore Hamann Bacon receives marketing awards

The Iowa Pork Producers Association’s “Purchase Moore Hamann Bacon” initiative was recently named the grand champion of the National Agri-Marketing Association Awards. The association
judged 950 award entries in more than 60 categories. The initiative …

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Strategic America founder and Chairman Mike Schreurs announces retirement

Mike Schreurs, chairman and chief strategist of Strategic America, an employee-owned, marketing and public relations firm based in West Des Moines, announced he will retire effective March 1. Schreurs founded Strategic America in 1980 in …

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Drake athletics signs with Taymar Sales U. to handle ticket sales and operations

Drake athletics and Taymar Sales U., a North Carolina-based college athletics marketing company, have signed a multiyear agreement for the firm to handle outbound ticket sales and operations for Drake. Mark Waigand, currently the assistant …

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Two Rivers Marketing announces leadership transition, new office

Two Rivers Marketing (2RM), a Des Moines marketing agency, has announced changes to its executive lineup and a relocation of its office. Brian Jones, a founding partner of 2RM and president of VGM Group Services, …

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Hire DSM announces rebrand to the People Co.

Hire DSM, a company offering recruiting and HR outsourcing services based in West Des Moines, has announced its rebranding to the People Co. According to a news release, the rebranding is meant to reflect the …