Drake athletics signs with Taymar Sales U. to handle ticket sales and operations
Business Record Staff Jan 31, 2025 | 11:20 am
1 min read time
158 wordsAll Latest News, Education, Sales and MarketingDrake athletics and Taymar Sales U., a North Carolina-based college athletics marketing company, have signed a multiyear agreement for the firm to handle outbound ticket sales and operations for Drake. Mark Waigand, currently the assistant director of ticket operations and revenue generation at Drake, will serve as the new general manager of ticket sales and operations. Prior to joining Drake athletics, he led ticket sales efforts at Northern Arizona University. Drake is Taymar’s 28th client and its first school in the Missouri Valley Conference and the state of Iowa, according to a news release. “Drake athletics is proud to partner with Taymar Sales U. as part of our ongoing commitment to enhancing the experience for Bulldogs fans,” Brian Hardin, Drake director of athletics, said in a prepared statement. “Taymar’s expertise and data-driven approach to ticket sales will allow us to better connect with our loyal supporters, increase attendance, and drive revenue growth at our home events.”