On With Life, a nationally recognized brain injury, stroke and neuro rehabilitation program based in Ankeny, Iowa, has launched a new brand identity with new messaging and a redesigned website, logo and tagline. Research and focus groups showed that the name On With Life successfully reflected the mission of the organization, but that a limited number of community members truly understood the scope, expertise and national reputation of the organization. Its new logo is an abstraction of the two hemispheres of the brain and represents optimism, hope, growth and progress. The new tagline — Small Steps. Giant Strides. — signifies the organization’s commitment to celebrate every milestone. On With Life will begin a major marketing campaign this month to introduce its new brand including the release of its new website: onwithlife.org.